Teacher Feedback

Speaking to my teacher today (Mrs Frearson) I have been advised to do some research into logo's after giving her my idea of using buttons on the front cover. She also gave an interesting suggestion of using these buttons in the double page spread to show continuity.
Also after looking at my mock front cover, she suggested a colour picker tool so that I can use the greyscale edit but keep certain parts in real colour.

Conclusion to pitch.

Whilst carrying out my pitch, my class mates and teacher filled out sheets about me work they listed; The title, The genre, The target market, Other existing similar magazines, Possible problems, Good points and Advice. Here is the feedback I received.

Other existing similar magazines
Amelia, I.D

Possible problems
Might be difficult to make it look handmade, May be too narrow aiming at a female audience, Time consuming, Small age range and I may find it difficult to give the magazine an arty look.

Good Points
Good title, Well thought out, Stylish Interesting and Contemporary, Strong ideas, Unique, Good choice of colours, Fashion/art will give a lot of idea's to go off,

Advice
Research similar magazines for the fashion/art angle, Take lots of photos, Get all the images I want/need, Test the scanning fabric idea and Be sure to make music the obvious theme.

My 25 Word Pitch.

name: in flux. Fashion/art inspired music magazine. Up-and-coming music - all genres. High quality photography - grayscale, pastel colours to contrast. Females, 17-25. Overall handmade look.

Adding them together - Mock

Additional decoration to magazine

After realising that there is not much connection to the music genre of the magazine as of yet, I then went on to scan some ribbon, and create musical notes on photoshop to add a little more detail. I think this works well - without being in-your-face and the pastel blue ribbon ties in with the pastel colour palette I specifically want.

Rough Mock of "in flux" Magazine

I have created two mock magazine covers that fit my original design brief. For the first I took a photograph from Google.com of a patchwork fabric piece to use as a background. I then also took a photograph from the same resource of the actor, Robert Pattinson, editted this into grayscale and added him to the background. To give an arty look I used paintbrush on photoshop to colour in his jacket, I used pastel shades as this is what I want my colour palette to consist of. I also used hashed lines around the figure to add a simple design, I do intend to use this on my final product but they will be much smaller and more intricate - much more like a sewn line. I played around with the positioning of the masthead and finally decided that I liked it best in the top left corner, purely for aesthetic reasons. In my opinion this is just a very rough copy to me, the patchwork is something I don't intend to use and infact now I have used a fabric background I don't think this is what I will choose to use as it's very hard to make the coverlines easily visible due to the pale pastel pallette.

The second attempt at a Mock magazine cover was by far better, for this I tore brown paper to give a textured effect and then scanned it, this went on to become the background and infact I really liked the effect it gave. I then took a 'more' midshot of Robert Pattinson from Google, to give a more full shot and again editted this into grayscale. Rather than taking a huge section of the photograph and 'paintbrushing' it, I took a small detail from his t-shirt and focused on this, again I think this works better than on the first one as it looks less messy, and more arty. I kept the masthead the same, as I had no problem with this, and I also added in a coverline which again I feel works really well with the whole look of the cover. I love how the colours go together, the pastel colours with the grayscale on the brown paper look brilliant. In my opinion anyway. :)

Target Audience Case Study

This is Jessica Smith, she is 18 years old and is from Central London. She studies media and art A levels at Duff Miller sixth form college. Living in such a lively area she spends a lot of her time listening to music on-the-go, mostly this is quite unheard of bands, that were formed locally to her - aswell as mainstream bands. Her favourite band is the Arctic Monkeys, as she believes they created an individual sound that many bands are trying to imitate. She spends a lot of her time socialising with friends at trendy bars in and around London. Because of this, and where she lives she is very fashion consious and believes a lot in individuality. Her favourite shops are Topshop Zara and Allsaints, as well as these she buys a lot of her clothes from small individual boutiques. When she gets time she enjoys watching films - more so than television. Her favourite films are