The word ‘Gaze’ came about in the 70’s, its a word used to describe a persons view on somebody else. Most of the time, it is an almost involuntary effect when somebody unknown comes into your presence.
The ‘Male Gaze’ is a more specific type of gaze. It is seen mostly in a sexual way, as it is used when a male looks at a female in a particular way, usually this begins at the legs and works up to the face.
Different types of Gaze; The spectators gaze, The intra-diegetic gaze,the direct address to the viewer (also extra-diegetic), the look of the camera, the gaze of a bystander and the gaze of an audience within a text.
Trevor Millum, looked further into the direction of a gaze at a certain person and came up with different forms these being; directed towards others, directed towards an object, directed to oneself, directed to the reader/camera/audience and directed into middle distance.
Paul Messaris, found that in advertising females tend to look in a picture as men would look at them. Using the camera as though it is a male’s vision, this can attract men but also allow women to see how they’d look in the eyes of men.
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