Majorie

Majorie Ferguson
She defined four types of camera shots that identify the way males look at women, she created these four types after studying front covers of British women magazines. This runs alongside the male gaze but is more indepth, as this describes what the women are found to be doing whilst the Male Gaze is in place.
Invitational: Refers to the look of a woman with her head tilted to one side, or eyes in contact with the camera. Mainly the emphasis is on her eyes, and to keep the attention away from any other area's of her face her mouth is closed with a small smile, as not to make her look unwelcoming. The aim of the look is to create a mysterious effect, as though to propose an enigma, drawing the audience or onlooker into the film/poster.
Chocolate Box: Basically means what it refers to in other context. The person in question should show no individuality in their looks, but at the same time be pleasing to the viewer with a half, or full smile showing little to no teeth.
Super Smiler: This is what I imagine hair adverts to be like, an open face with a big glaring, toothy smile and generally with wind blown hair. This can come across as arrogant but generally it is not supposed to be like that.
Romantic/Sexual: An intimate view, usually including two people of the opposite sex. Generally there is little to no expression, just heavy lidded eyes and a strong sense of amorous body language.

Trevor Millum
Alike Majorie, Trevor studied womens advertisements generally from magazines and defined 10 expressions.
Soft/Introverted: An almost fictional pose, something that doesn't seem natural with a look that seems asthough she's in a trance. Eyes usually heavy, or completely shut with mainly pouted lips, and no other expression.
Cool/Level: A look that seems asthough the girl is seeing herself in the mirror, shows wide eyes and full straight lips, often the girl has blonde/light hair. This look can seem arrogant, confident and self sufficient.
Seductive: